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Enhancement of Motorcycle Conspicuity Using Brain Activities Induced by the Facial Image Stimuli

Article of Honda R&D Technical Review Vol.17 No.2

Summary

Humans have a special ability for recognizing the face. We have proposed a new motorcycle design technique to enhance search performance using this ability. This technique uses shape recognition and light positioning.
Some experiments were carried out to measure brain activity while showing facial image stimuli. Results showed significant activity in the lateral fusiform gyrus (FFA). This implies that the brain analyzes our facial image stimuli as a human face.

Reference

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Author (organization or company)

Takashi SUGAWARA(Wako Research Center)、Yoshiyuki MATSUMOTO(Wako Research Center)、Masahiro KIMURA(Honda Research Institute Japan)、Kazumitsu KUSHIDA(Asaka R&D Center)、Yutaka MURATA(Asaka R&D Center)

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