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Styling Design of 2020 H’ness CB350

Article of Honda R&D Technical Review Vol.34 No.1


In the Indian motorcycle market, the popularity of 350 cc class mid-sized motorcycles has been increasing since around 2013. A field survey was conducted, and the target users were determined to be young people who are sensitive to changing trends and who adopt global trends. Based on their comments, we decided to use King Riding Position as the keyword. The design was to be based on the concepts of “the rider should look imposing,” “world-class modernity,” and “massive & shaped.” Based on the above, we were able to complete the styling design of the H’ness CB350 in the following manner: it balances the bike firmly supporting the rider confidently straddling it, which is an important value to the Indian customers, and the modernity of the vehicle that evokes global trends.


(1) Yamamoto, K., Wakasa, H., Iguchi, T., Osanai, T., Teshima, S., Kariyasu, T.: Development of 2020 H’ness CB350, Honda R&D Technical Review, Vol. 34, No. 1, p. 10-21

Author (organization or company)

Yasushi TATEISHI(Design Center)