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Design Development of Honda e - Vehicle Conveying Concepts of Modern Technology and Affinity

Article of Honda R&D Technical Review Vol.33 No.2

Summary

The Honda e was developed to be the best compact-size commuter car for in-town mobility, and is Honda’s first mass-production electric vehicle. Looking 10 years into the future, the aim was to create a car that would be like a partner that fits closely into the user’s everyday life in a world where advanced modern technology seamlessly connects with people.
In giving the design its material form, the expression “Affinity & Modern” served as keywords. The aim for the package was a comprehensive effort to realize the best size for in-town mobility. For the exterior, the design plumbed the depths of simplicity to achieve a stable automotive stance together with distinctive body colors that highlight the styling. The interior expressed the comfort of a cozy living room with a feeling of high quality.

Author (organization or company)

Satoshi UCHIDA(Design Center)、Ken SAHARA(Design Center)、Akinori MYOI(Design Center)、Sayuri HANZAWA(Design Center)

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