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Styling Design of New Tact, 50 cc Standard Scooter

Article of Honda R&D Technical Review Vol.28 No.1

Summary

The development of a new scooter to be recognized as a next standard model has been required for the market of 50 cc scooter category in Japan, which is already in the status of its maturity, to respond to the requests from existing users providing features attractive enough as an entry model as well. Through the results from our market survey, it was found that flexibility in design to provide usability enhancements was considered to be more important than that for having features or uniqueness of a product. That is, the neutrally featured model, which is suitable to be the best partner for every individual user, was requested. Accordingly, the key word of the exterior design was defined as “relieved feeling” aiming at a creation of styling design based on logical consequences from the functions and usability, keeping away from embellishments. The model name was inherited from the first generation Tact, which was the first 50 cc scooter from Honda, because the goal the development for the first Tact was identical with that for our developing model. Because of that naming, it attracted the interests of many media people and made it easy to straightforwardly introduce the vehicle design concept to dealers and customers. Through this development, including coloring options selectable to fit a user’s preference and belongings, a scooter that pleasantly supports their lives with conveniences acting as a good partner was successfully established.

Reference

(1) http://www.jama-english.jp/release/release/2012/120404-4.html
(2) Mitsukawa, M., Hirayama, S., Otsubo, M., Tateishi, Y.: Development of New 50 cc Scooter Dunk, Honda R&D Technical Review, Vol. 26, No. 2, p. 53-64
(3) http://www.honda.co.jp/news/1980/2800903.html

Author (organization or company)

Mamoru OTSUBO(Motorcycle R&D Center)

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