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Project for Locally Rooted Design Development in Field Tests of Next-Generation Personal Mobility

Article of Honda R&D Technical Review Vol.26 No.2


Honda Motor Co., Ltd. concluded a “Comprehensive Agreement Regarding the Electric Vehicle Testing Program for Next-Generation Personal Mobility Products” with Kumamoto Prefecture in August 2010, directed toward realizing the joy of free mobility and a prosperous sustainable society. On that basis, Honda has been conducting field tests on a variety of different themes. As soon as field testing began, it became apparent that design needs existed in the area of communication to bring together EV field testing with local communities. Therefore, Honda joined with Kumamoto Prefecture and Sojo University in a cooperative development project on the subject of “interface design linking people, EVs, and the community.” Various topics were formulated from the perspective of university students (consumers) who were local residents, such as “field test messages,” “EV charger sign design,” and “design promoting shared use of Monpal four-wheel electric scooters.” A number of items were created and their effectiveness was confirmed during the field test.
One major result of this field test is that concrete form was given to the process of linking the creation of products to activities of this kind to originate new designs in the local community. In other words, local residents engaged in thinking about things they would themselves be using in their own neighborhoods, as well as looking for solutions to issues in their own local community.


(1) http://www.pref.kumamoto.jp/site/evtaunkousou/ev-sign.html, 2013/9/25
(2) http://www.honda.co.jp/demo-program/report04/

Author (organization or company)

Tadahiro YAGUCHI(Automobile R&D Center)、Kazunori HARADA(Sojo University)

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